The Tipping Point

So this morning I went to http://www.youtube.com/ just for kicks, as I usually do. One of their latest top picks was this stare down video with Jessica Alba. Okay, so curiousity got the best of me, and I watch the video. It has a catchy tune, it has a good beat for my walks, and I end up trying to find it. I find it on you tube, and then start reading the comments (another thing I do for kicks), and see that many people were doing just as I was as a result of the stare down video. It brings me to this thought .... was her video on you tube, with over 3 MILLION views, the tipping point for the popularity of the song?

Malcolm Gladwell's explanation of his book, The Tipping Point: "I think the answer to all those questions is the same. It's that ideas and behavior and messages and products sometimes behave just like outbreaks of infectious disease. They are social epidemics. The Tipping Point is an examination of the social epidemics that surround us."

I'd like to see more positive tipping points. How's that for a challenge? What idea, behavior, or message could we spread in that infectious way? Think about that ...... I know I will.